5 Smart Ways to Use AI Videos to Grow Your Business - FaithfulBiz

 

Every minute you spend without AI-powered videos in your marketing, you’re losing attention — and attention is the new currency of business.

Let me paint a picture:

Last year, a young fashion vendor in Lagos struggled to sell clothes online. She posted on WhatsApp daily, but her texts and photos barely got 3–5 views. Then, she discovered an AI video tool that could generate sleek try-on clips with virtual models. Within a month, her WhatsApp status views jumped from 5 to 300+. She didn’t change her products. She changed her presentation.

This isn’t luck — it’s the reality of how the internet works today.

According to WordStream, video generates 1200% more shares than text and images combined. HubSpot reports that 73% of customers are more likely to buy after watching a video. And in Nigeria, DataReportal shows that over 33 million social media users spend 3–4 hours daily scrolling through Instagram, TikTok, and WhatsApp.

If you’re relying only on flyers, long captions, or static photos, your business is invisible. Customers scroll past text. But they stop for videos.

The game-changer? AI has made high-quality video creation accessible to everyone. You don’t need ₦500,000 for shoots or editors anymore. With the right AI tools, even a small business owner can create studio-quality marketing videos in minutes — the same type of videos that once required a full production team.

In this guide, I’ll break down 5 smart ways you can start using AI videos today to:

• Build authority and trust in your industry

• Cut down on ad costs while boosting conversions

• Generate endless content without burnout

• Educate and entertain your audience (the Nigerian way — gist, humor, and storytelling)

• Expand your reach beyond borders with multilingual AI videos

If you missed our earlier guide on entrepreneurship opportunities in Nigeria [insert internal link here], I recommend reading it side by side with this post. It explains the bigger picture of how digital tools like AI are reshaping business growth.

Now, let’s dive into the first (and most important) reason AI videos are transforming businesses: trust and authority.

- AI videos for business

- AI video marketing Nigeria

- AI video tools (Veo 3, Runway, HeyGen, Pika Labs)

- How to make AI videos

- AI video ads for small business

- Best AI video generators 2025

- AI content creation tools

- AI video prompts for marketing

- Social media AI videos

- AI videos for entrepreneurs

1. Build Authority & Trust Faster

In today’s crowded market, people don’t buy from the cheapest brand — they buy from the brand they trust the most. And nothing builds trust faster than video.

Think about it: if you had to choose between two shoe vendors — one posting random text captions like “DM for price” and another posting a well-made AI video where a model tries on the shoes, with captions explaining size, price, and delivery options — who would you take more seriously?

Exactly.

AI videos position your brand as professional, consistent, and credible even if you’re just starting out. Customers feel like they’re dealing with a serious business, not a side hustle.

Let's say for Examples:

• Fashion Vendor in Nigeria: Instead of posting photos that look like everyone else’s, use AI to create sleek “virtual try-on” clips. Customers instantly feel the products are premium.

• Real Estate Agent: Post AI walkthrough videos of apartments with a virtual narrator explaining features. Looks professional, even if you shot the photos with your phone.

• Coaches/Consultants: Use AI avatars to introduce your services. It creates a sense of authority — almost like having a “brand ambassador” without paying one.

 Tools You Can Use

• Pictory → Best for turning blog posts or text into short videos.

• InVideo → Great for product showcase ads and promo videos.

• Synthesia → Create AI avatar explainer videos in 120+ languages.

• HeyGen → Lifelike avatars + lip-sync for personalized pitches.

• Google Veo 3 → The latest AI video model by Google DeepMind. Creates high-definition cinematic videos (1080p/4K), with realistic motion, physics, and scene transitions. Perfect for businesses that want ads or storytelling videos that look like professional studio productions.

Whether you want simple explainer clips or Hollywood-level visuals, these tools let you compete with big brands without their budgets.

Prompt Examples

Here are some prompts you can copy-paste into AI video makers:

• For a fashion business (InVideo / Veo 3):
  “Create a 30-second promotional video showing a young African female model trying on different outfits in a clean studio. Add text overlay: ‘Affordable. Stylish. Nationwide Delivery.’ End with my business WhatsApp number.”

• For a digital coach (Synthesia / HeyGen):
  “Generate a clean, modern AI avatar video with a professional-looking male avatar. Script: ‘Welcome to [Brand Name]. We help entrepreneurs grow their business with proven strategies. Contact us today.’ Add company logo and CTA at the end.”

• For real estate (Veo 3):
  “Showcase a 2-bedroom apartment in Lagos. Include realistic camera walkthrough with captions: ‘Spacious Living Room, 24/7 Power, Affordable Rent.’ Add upbeat music and CTA at the end.”

Once you’ve created your video, pin it at the top of your WhatsApp status, post it on Instagram Reels, and upload it on TikTok. People are more likely to watch, share, and save videos than read long texts.

According to Wyzowl’s 2024 Video Marketing Report, 95% of businesses say video helps increase customer understanding of their products. The more customers understand you, the more they trust you.

2. Reduce Ad Costs, Increase Conversions

Running ads is no joke in Nigeria. Every business owner knows the frustration: you burn money on Facebook or Instagram ads, yet your sales don’t move. Sometimes you even pay ₦50,000 on “boosted posts” and all you get are likes from people who will never buy.

The missing link? The type of content you use in your ads.

Studies confirm that video ads consistently outperform static image ads:

• Facebook reports that video ads drive 2x more clicks than image ads (Meta Business).

• According to HubSpot, 54% of consumers want to see more video content from brands they support.

• Wistia’s data shows that video ads lead to 34% higher conversion rates compared to image ads.

Now here’s the kicker: AI allows you to create these videos for a fraction of the cost.

Instead of hiring actors, renting locations, or paying editors, you can generate studio-quality ads in minutes. That means your ₦10,000 ad budget now stretches further, bringing cheaper clicks and higher conversions.

   For Examples

• Skincare Vendor in Lagos: Instead of posting plain product photos, she created a 20-second AI video showing an avatar applying cream, with captions like “Fade Dark Spots in 7 Days.” Result: her cost-per-click dropped from ₦120 to ₦40.
• Food Delivery Startup: Generated AI promo videos with mouth-watering visuals of Nigerian dishes. The videos got 3x more engagement than static menus on Instagram.
• Digital Coach: Used Synthesia to create professional ad avatars that spoke directly to his target audience in English & Pidgin. CTR (click-through rate) doubled.

   Tools You Can Use for AI Ad Videos

• InVideo → Ready-made ad templates for Facebook, Instagram, TikTok.

• Pictory → Converts sales copy into short video ads.

• HeyGen → Personalized ad avatars that grab attention.

• Google Veo 3 → Next-level cinematic ads. Imagine creating a 15-second luxury perfume ad that looks like Dior shot it. Perfect for premium Nigerian brands.

• Meta Ads Manager → Where you test different versions (A/B testing). Pair it with AI videos for best ROI.

   Prompt Examples

Here are plug-and-play prompts for AI ads:

• E-commerce product (InVideo):
  “Create a 15-second vertical video ad showing close-up shots of a luxury wristwatch. Add text overlays: ‘Elegant. Affordable. Free Delivery in Nigeria.’ End with a bold CTA: ‘Order Now.’ Format for Instagram Reels.”

• Service business (HeyGen):
  “Generate a professional AI avatar in a suit speaking directly to camera. Script: ‘Looking for affordable graphic design services? Get started with [Brand Name] today. First 10 clients get a discount.’ Add upbeat background music and CTA.”

• Luxury brand (Veo 3):
  “Produce a cinematic 20-second ad for a premium perfume brand. Show slow-motion close-up of the bottle with mist and glowing lights. Add elegant captions and background classical music. End with: ‘Experience Luxury. Order in Lagos Today.’”

Don’t run just one ad. Use AI to generate 3–5 different variations of the same ad (different hooks, captions, or CTAs). Then run them on Facebook/Instagram Ads Manager.

One variation will always bring the cheapest clicks. Kill the expensive ones, and scale the winner. That’s how you stretch your budget while multiplying conversions.

Pro Tip: Learn more about ad testing with Meta’s A/B testing guide.

 Tools and Platforms for Creating AI Videos

AI video creation has evolved so much that you don’t need to be a professional editor or animator to create high-quality videos. From text-to-video platforms to AI animation tools, there’s something for every creator. Let’s explore the most powerful tools available today:

1. Text-to-Video Generators

These tools allow you to type in a script or prompt, and the AI generates a video automatically.

• Pika Labs – Known for cinematic and creative short videos. Perfect for ads, explainer clips, and story-driven visuals.
• Prompt Example: “A futuristic Lagos skyline at night, neon lights glowing, busy streets with flying cars, cinematic style, 8K.”

• Veo 3 (by Google DeepMind) – One of the newest and most advanced AI video models, capable of generating highly realistic, coherent, and dynamic scenes from text.
• Prompt Example: “Two friends jogging on a sandy beach at sunrise, water splashing, camera tracking shot.”

• Runway Gen-2 – Great for experimental, artistic, and highly customizable video creation.
  • Prompt Example: “A traditional African wedding celebration, guests dancing in colorful attire, vibrant cinematic tone.”

2. AI Animation Platforms

For those who want animated explainer videos, character-driven content, or educational tutorials:

• Animaker – Beginner-friendly, drag-and-drop interface for animated explainers.
• Vyond – Professional-grade for businesses, allows character lip-sync and workplace explainer videos.
• Toonly – Ideal for cartoon-style animations, simple but engaging.

Use case: A small business owner can create a product demo with Vyond in under 30 minutes—without hiring an animator.

3. AI Avatar and Talking Head Tools

These are perfect for personal branding, tutorials, and face-to-camera style content without recording yourself.

• Synthesia – Create videos with realistic AI presenters that can speak over 120 languages.
• HeyGen – Similar to Synthesia but more affordable, includes voice cloning.
• D-ID – Great for turning photos into talking avatars.

Prompt Example for Synthesia: “Businesswoman avatar in formal attire, white background, speaking about financial literacy in a professional tone.”

4. AI-Powered Editing Tools

Even after generating videos, editing is crucial. AI editing tools speed up this process:

• Descript – Edit videos by editing text, auto-remove filler words, overdub voices.
• Kapwing – Online editor with AI tools for subtitles, trimming, and repurposing videos for different platforms.
• Adobe Premiere Pro (with Adobe Sensei AI) – Industry standard, now with AI features for auto-cutting, color correction, and sound balancing.

5. Social Media Video Tools

For short-form content (TikTok, Instagram Reels, YouTube Shorts):

• OpusClip – Automatically turns long videos into viral shorts with captions.
• InVideo – AI templates for quick social media videos.
• Canva AI Video Maker – Simple, stylish, and beginner-friendly.

Pro Tip: The best approach is to mix these tools. For example, you could:

1. Use ChatGPT (for scriptwriting).
2. Generate visuals with Pika Labs or Veo 3.
3. Add an AI presenter with Synthesia.
4. Edit and polish with Descript or Kapwing.

That way, you get a professional video without needing a studio, actors, or advanced editing skills.

Quick Comparison of AI Video Tools

Tool/Platform	Category	Best For	Pricing
Pika Labs	Text-to-Video	Cinematic, story-driven short clips	Free + paid tiers
Veo 3 (Google)	Text-to-Video	Realistic, dynamic video scenes	Not yet public (invite/research phase)
Runway Gen-2	Text-to-Video	Artistic, experimental, highly customizable videos	From $12/month
Animaker	Animation	Explainers, education, corporate presentations	Free + $12.5/month
Vyond	Animation	Professional business/HR/training videos	From $25/month
Toonly	Animation	Cartoon-style storytelling	One-time license (approx. $67+)
Synthesia	AI Avatars	Realistic presenters, tutorials, global brands	From $22/month
HeyGen	AI Avatars	Budget-friendly avatars, voice cloning	From $29/month
D-ID	AI Avatars	Talking photo avatars	From $5.99/month
Descript	Editing	Text-based editing, podcasts, overdub	Free + $12/month
Kapwing	Editing	Subtitles, memes, social repurposing	Free + $16/month
Adobe Premiere Pro	Editing	Professional-grade video editing	$22.99/month
OpusClip	Social Media	Repurposing long videos into shorts	From $9/month
InVideo	Social Media	Quick branded templates for reels	Free + $20/month
Canva AI Video	Social Media	Stylish short videos, simple branding	Free + $12.99/month

How to Craft Winning AI Video Prompts

One of the biggest mistakes people make with AI video generation is writing vague prompts like “make me a video of my product”. AI is smart, but not a mind reader. The clearer and more descriptive your input, the better your output. Think of prompts as your director’s script — the more detail you provide, the closer the result will match your vision.

The Anatomy of a Good AI Video Prompt

A winning prompt usually includes:

1. Subject → Who or what should appear in the video? (e.g., a young Nigerian woman showcasing Ankara fashion, a talking avatar in an office, a cat mascot explaining savings tips).
2. Action → What should the subject do? (e.g., walking into a boutique, pointing at a product, smiling at the camera, dancing).
3. Environment/Setting → Where should this happen? (e.g., Lagos market, modern office, rooftop with skyline, cozy kitchen).
4. Style/Format → What kind of video look do you want? (cinematic, cartoonish, explainer, corporate, TikTok-style).
5. Length & Pace → Keep it short (15–60 seconds). Shorter videos perform better on social platforms.
6. Extras → Camera angles, lighting, voiceovers, music style, language/accent if avatars are speaking.

Example Prompts for AI Video Tools

Here are sample prompts you can copy, tweak, and test depending on the platform:

For Runway or Pika Labs (Cinematic Style):
👉 “A professional-looking Nigerian fashion model walking into a bright boutique, trying on a stylish Ankara dress, cinematic lighting, smooth camera pan, upbeat afrobeat music in the background — 15-second video.”

For Veo 3 (Hyper-realistic & Dynamic):
👉 “A young entrepreneur in Lagos sitting at a desk with a laptop, city skyline through the window, speaking confidently about business growth. Dynamic camera cuts, realistic lighting, professional tone — 30 seconds.”

For Synthesia or HeyGen (Avatar Style):
👉 “A friendly African male avatar wearing a smart casual shirt, standing in a bright office, explaining how to save money with AI tools. Warm tone, Nigerian accent English, with subtitles.”

For Animaker or Vyond (Cartoon Explainer):
👉 “A cartoon of a woman running a small shop, struggling with customers, then smiling as AI videos attract more people. Fun animation, lively voiceover in Pidgin English, colorful transitions — 45 seconds.”

For InVideo/Canva (Quick Social Media Reel):
👉 “Text on screen: ‘STOP SCROLLING!’, background: a bold red gradient, followed by AI footage of a business owner receiving lots of orders, upbeat music, CTA: ‘Start using AI videos today!’ — 20 seconds.”

Pro Tip: Always Test & Iterate

Don’t expect the first prompt to be perfect. Create 3–5 variations with different styles, hooks, or music. Run them as ads or post them organically. One will always outperform the others, and that’s your winner.

You can check out free prompt libraries on PromptHero or PromptBase to get inspiration and refine your own.

With this, your audience learns how to write prompts that sell — not just random AI clips.

 Educate & Entertain With AI Videos

Selling directly isn’t always the smartest way to win customers. In fact, in Nigeria and across the globe, people love gist, humor, and storytelling more than constant “buy now” messages. This is where AI videos shine — they let you mix education + entertainment so that your audience enjoys watching while subconsciously building trust with your brand.

Why Edutainment Works

• Attention span is short → Most people won’t read long captions, but they’ll watch a 30-second skit.
• Cultural fit → Nigerians especially respond to humor, trending audio, and relatable scenarios.
• Trust building → When you share useful tips or tell stories, customers feel you care beyond just sales.

Example AI Video Ideas for Edutainment

1. Did You Know? Facts
   👉 “Did you know 80% of Nigerian consumers trust video ads more than static images? Here’s why…”
   (Animated explainer with voiceover + text highlights).

2. Mini Skits
   👉 Use AI avatars to act out funny scenarios — e.g., “A frustrated man trying to sell products with only text vs. another using AI videos and suddenly his phone keeps ringing.”

3. Storytelling Clips
   👉 Tell short stories: “Meet Chika, a student who started selling thrift clothes online. Within 2 months of using AI videos, her IG sales doubled…”

4. Educational How-Tos
   👉 Teach your audience: “How to spot fake products,” “How to save money online,” or “3 mistakes business owners make with ads” — but presented via AI video.

Platforms Perfect for Edutainment Videos

• Veo 3 → Hyper-realistic storytelling with dynamic visuals.

• HeyGen → AI avatars with expressive faces for skits.

• Pika Labs → Short, cinematic reels for TikTok/Instagram.

• InVideo & Canva → Quick meme-style and text-based reels.

Quick Prompt Example (for Humor Skit on HeyGen):

👉 “Two avatars, one stressed businessman and one confident entrepreneur, standing in a Lagos office. The stressed one says: ‘Nobody is buying from me!’ The confident one replies: ‘Because you’re not using AI videos.’ Both laugh, then CTA text: ‘Level up today with AI videos!’ Fun background music.”

Next time you want to post a boring text update, ask yourself: “Can this be turned into a short AI video that educates or entertains?” If yes, then do it. Your audience will watch, laugh, learn — and remember your brand.

Scale Beyond Borders With AI Videos

The beauty of AI videos is that they remove language, culture, and budget barriers that normally stop small businesses from thinking global. You no longer need a Hollywood budget to create videos in multiple accents, voices, or languages.

Why This Matters

• Diaspora Market → Millions of Nigerians live abroad. If you’re selling digital products, fashion, or even consultancy, you can target them in Pidgin, English, or French.

• Francophone Africa → Countries like Cameroon, Ivory Coast, and Senegal respond better to French-language content. AI tools make translation + dubbing seamless.

• Trust Factor → Hearing a business communicate in your native tongue instantly makes it feel local and trustworthy.

 Tools for Scaling Content

• HeyGen / Synthesia → Generate avatar videos in 40+ languages (English, French, Spanish, Arabic).

• ElevenLabs → Clone your own voice or generate professional accents (Nigerian English, American English, British).

• Veo 3 → Create cinematic brand-style ads and localize subtitles for different regions.

• Kapwing / Descript → Translate, subtitle, and auto-dub your videos for international audiences.

 Prompt Example for Scaling Content (Synthesia/HeyGen):

👉 “A professional female avatar speaking in French, standing in a bright boutique. She introduces a Nigerian fashion brand that ships globally. Background text in French subtitles: ‘Livraison rapide dans le monde entier’ (Fast delivery worldwide).”

Permit me to say this..

If you’re still relying only on text posts and static images to market your business, you’re already two steps behind. Customers today stop for videos — not long captions. AI has leveled the playing field, giving you the power to produce high-quality, affordable, and scalable video content that builds trust, entertains, educates, and even takes your brand global.

The best part? You don’t need to be a tech guru or hire a full production team. With the right AI video tools, smart prompts, and a weekend of practice, you can build a video library that works for you 24/7.

👉 Start experimenting today. Try tools like Veo 3, Runway, Pika Labs, HeyGen, or InVideo, and test out the prompt examples shared above.

Your competitors may already be using AI videos. The real question is: Will you catch up or stay behind?

Ready to dive deeper? Here are your next steps:

1. Bookmark this guide and come back whenever you need prompt inspiration.
2. Check out free resources like Runway’s library or Synthesia’s demo.
3. Start small → Pick one product/service, make 3–5 AI videos, and post them on TikTok, Instagram, or WhatsApp status. Watch the difference.
4. Stay updated → AI video tools evolve fast. Keep learning, testing, and improving.

The earlier you start, the faster you’ll build a business that looks bigger, smarter, and more professional — even if you’re running it solo from your bedroom.